Strategy & Best Practice
Contributing to Valuation
Strategic work from The Higginbotham Group has contributed to success of clinical organizations that have re-financed or sold.
- A global Pharma organization focused on managed access
- A specialist international recruitment organization positioning for global growth
- A global technology based clinical services provider strengthening brand position and customer strategy
Organizational Strategy Driving Value Growth
Case Study - Public company with immediate growth challenges through customer concentration issues
A large global CRO with significant exposure from customer M&A was needing to define an effective and immediate revenue growth strategy in a competitive market. Grass roots review of competency was required and significant customer input was needed to define a viable, compelling platform and a single message. Global repositioning campaign launched leading to growth 3 times the sector rate over multiple years.
Case Study - Corporate strategy exercise to optimize market position and future growth opportunity
A global healthcare company was looking to reposition their brand and accelerate the uptake of their highest value service offering. The project included an Executive team strategy workshop including one on one interviews with team members and simple qualitative research. Corporate repositioning was defined and campaign launched leading to early industry awards.
Case Study - Translation of technical expertise into a meaningful vision for employees and customers
A global business to business service provider was wanting to focus message and compete in a technical sales environment. Working internally with the executive team and the technical function whilst combining a specific expert team of advisors internationally led to an insight based proposition and the development of aligned and focused material that could be used across the organization.
A large global CRO with significant exposure from customer M&A was needing to define an effective and immediate revenue growth strategy in a competitive market. Grass roots review of competency was required and significant customer input was needed to define a viable, compelling platform and a single message. Global repositioning campaign launched leading to growth 3 times the sector rate over multiple years.
Case Study - Corporate strategy exercise to optimize market position and future growth opportunity
A global healthcare company was looking to reposition their brand and accelerate the uptake of their highest value service offering. The project included an Executive team strategy workshop including one on one interviews with team members and simple qualitative research. Corporate repositioning was defined and campaign launched leading to early industry awards.
Case Study - Translation of technical expertise into a meaningful vision for employees and customers
A global business to business service provider was wanting to focus message and compete in a technical sales environment. Working internally with the executive team and the technical function whilst combining a specific expert team of advisors internationally led to an insight based proposition and the development of aligned and focused material that could be used across the organization.
Industry Best Practice Projects
Case Study - White paper on clinical research opportunity in Asia
The Higginbotham Group facilitated an expert panel in Asia including clinical oncologists and regional leaders. The process was facilitated over a few weeks through an e-portal and resulted in a white paper exploring the future of development in Asia. Both time and cost effective.
Case Study - Trends in the outsourcing environment
The Higginbotham Group, working with an industry expert developed & implemented a webinar for financial organizations looking to understand more about the clinical outsourcing space and the future opportunities and risks. Over 80 attendees joined the webinar.
The Higginbotham Group facilitated an expert panel in Asia including clinical oncologists and regional leaders. The process was facilitated over a few weeks through an e-portal and resulted in a white paper exploring the future of development in Asia. Both time and cost effective.
Case Study - Trends in the outsourcing environment
The Higginbotham Group, working with an industry expert developed & implemented a webinar for financial organizations looking to understand more about the clinical outsourcing space and the future opportunities and risks. Over 80 attendees joined the webinar.
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