Project Examples in Marketing & Sales
Adding Brand Value
- Led global marketing and business development team for a top 5 CRO achieving growth at 3X market for multiple years
- Developed and implemented one of the top recognized and industry awarded marketing campaigns in 2013
- Implemented a strategic planning approach into a global healthcare service company
- Developed patient recruitment engagement campaigns working closely with a world class specialist in PAR
- Translated a technical platform into a global customer focused campaign
- Developed a strategic marketing plan for a specialist CRO
- Developed and implemented brand strategy communication for a top US hospital unit
- Assessed and recommended commercial strategic direction over a 10 year horizon for a large healthcare organization
- Trained and developed high potential marketers through one to one counseling and combined sales and marketing exercises
- Leveraged network contacts to identify key individuals for senior level commercial roles in US and EU
Optimizing Business Development & Sales
- Assessment, development, hiring and leadership of a global healthcare company sales team
- Advised an executive team on an interim basis on sales strategy and optimization of a business development and proposal team
- Advised on business development performance review and supported training and development
- Established a sales strategy and message for a specialist CRO
- Strengthened a specialist healthcare service provider by attracting, facilitating and securing a senior business development leader
- Implemented a phased sales training program for a global sales team
- Developed and implemented sales messaging across multiple clients and multiple functions including sales, marketing and operations
- Converted technology based benefits into customer focused messages
- Developed therapeutic area specific sales strategy
- Developed patient recruitment and retention strategy within customer proposals